Live Database
Lebanon Market Intelligence
Aggregated anonymous data from Q3 2024 across Meta Platforms (Facebook, Instagram).
| Industry | CPM (Avg) | CTR (Link) | CTR (All) | CPC | Conv. Rate | CPA (Est) | Trend |
|---|---|---|---|---|---|---|---|
| Real Estate | $4.50 | 1.25% | 2.10% | $0.35 | 1.8% | $15.50 | ▼ |
| E-commerce (Fashion) | $3.20 | 2.10% | 4.50% | $0.15 | 3.2% | $8.50 | ▲ |
| Food & Beverage | $2.80 | 2.45% | 5.20% | $0.12 | 4.5% | $4.20 | ▲ |
| B2B Service / SaaS | $9.50 | 0.85% | 1.40% | $1.80 | 1.2% | $45.00 | − |
| Health & Beauty | $3.80 | 1.75% | 3.80% | $0.22 | 2.9% | $11.00 | ▲ |
| Automotive | $5.20 | 1.10% | 1.90% | $0.45 | 0.9% | $28.00 | ▼ |
| Education / Courses | $4.10 | 0.95% | 1.60% | $0.55 | 2.1% | $18.50 | − |
Metric Glossary
CTR (All): Includes clicks on image, profile, likes, comments. Good for engagement.
CTR (Link): Clicks specifically on the “Shop Now” or “Learn More” button. Critical for traffic.
Lebanon Insight
Lebanon has significantly lower CPMs ($2-$5) compared to UAE/KSA ($8-$15), making it a prime market for high-volume testing before scaling regionally.