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Tactical protocols for scaling ad accounts.Updated weekly with real-time market data.
Budgeting in Lebanon is different. With lower CPMs than the Gulf but higher volatility, here is the mathematical formula to set your daily spend.
The debate is over. Testing happens in ABO. Scaling happens in CBO. Here is the exact campaign structure we use to manage $500k/mo in spend.
People do not buy products. They buy better versions of themselves. We break down the 4 neuro-triggers that force the brain to justify a purchase.
Most ad accounts fail because the goal is vague ('I want more sales'). Use the SMART framework to align your budget with reality.
Why your ads fail: You are trying to sell 'Solution' copy to an 'Unaware' audience. Eugene Schwartz solved this in 1966. Here is the framework.
High CPMs are rarely a platform error. They are a signal that your creative is failing the auction. Here is the 3-step diagnostic protocol to lower costs.
Since iOS14, Lookalike Audiences have lost 60% of their data signals. Broad targeting leverages machine learning to find buyers you didn't know existed.
Stop guessing which ads work. The 3:2:2 method is the industry-standard framework for isolating variables and finding winning ads at scale.
Founders think hiring in-house saves money. They forget about payroll taxes, software seats, and the cost of a single person's limited perspective.
Agencies promising '4x ROAS or you don't pay' are usually manipulating the data. Here is how the scam works and why honest partners don't use it.
