Lycée Antoine Enrollment
A new private school seeking student enrollments through paid ads before the academic year.
Performance Snapshot
- Market
- Lebanon
- Campaign Start
- July 20, 2026
- Campaign End
- September 15, 2026
- Partnership Status
- Completed
Scope
Paid Campaign Management · Paid Advertising Strategy · Creative Direction · Student Acquisition
This case study describes one client engagement. Outcomes depend on the offer, market, budget, sales process, timing, and implementation; they are not a guarantee of future results.
01. The Challenge
Lycée Antoine Private School opened shortly before the academic year in Lebanon, leaving a short window to introduce the school to families and secure its first student intake. As a new school, it needed to build recognition while giving parents a reason to consider it during an active enrollment period. Awareness alone would not address the immediate need: advertising had to help interested families take the next step toward an enrollment conversation. The challenge was to balance school visibility, a clear presentation of its offering, and student recruitment before the academic-year deadline, with little time for a gradual brand-awareness campaign.
02. The Solution
Digitopia developed a focused student acquisition strategy for Lycée Antoine, combining paid advertising, dedicated creative direction, and ongoing campaign management. The strategy connected two immediate priorities: introducing the new private school to families and encouraging parents to inquire about enrollment. Advertising investment was concentrated within the recruitment window, with messaging built around the school's offering and a clear next step for interested families. Throughout the campaign, monitoring and adjustments kept enrollment conversations central to the work. This gave the school a coordinated advertising effort around its first intake, with visibility and inquiries serving the same student recruitment objective.
Our Approach to School Enrollment
- Introduce the school to families
The campaigns presented Lycée Antoine as a new private-school option. Creative direction focused on the school's offering so parents could understand what was being introduced and decide whether to start a conversation.
- Concentrate advertising within the enrollment window
Advertising investment was concentrated during the recruitment period, when the school needed to build its first student intake. This kept the campaign focused on the immediate enrollment deadline.
- Give interested parents a clear next step
Campaign messaging connected school awareness with an invitation to inquire. The aim was to help families move from seeing an advertisement to discussing the school and enrollment with its team.
- Keep enrollment conversations central to campaign decisions
Campaigns were monitored and adjusted throughout the engagement. The focus remained on supporting student recruitment within the available time, with enrollment conversations central to the optimization process.
“The campaign helped us reach families and build our first student intake within a short enrollment window.”