Mamig's Food Awareness
A Lebanese frozen-food brand building recognition for its wider product range beyond hummus.
Campaign Snapshot
- Market
- Lebanon
- Partnership Start
- May 2026
- Partnership Status
- Ongoing
Scope
Paid Campaign Management · Brand Awareness Strategy · Product Awareness Campaigns
This case study describes one client engagement. Outcomes depend on the offer, market, budget, sales process, timing, and implementation; they are not a guarantee of future results.
01. The Challenge
Mamig's Food was primarily known for hummus, while its wider frozen-food range had limited digital visibility. The brand needed to build product recognition and encourage consideration among supermarket shoppers.
02. The Solution
Our strategy connected brand awareness with the supermarket shopping journey: introduce Mamig's to new audiences, keep it in mind when buying groceries, build preference at the shelf, and encourage shoppers to ask for it by name.
Our Approach
- Introduce Mamig's to a new generation
We used product-led awareness campaigns and Instagram profile traffic campaigns to connect with younger consumers and new audiences, introducing the wider frozen-food range beyond hummus.
- Stay top of mind while people shop
Repeated exposure to the brand and its products aimed to make Mamig's a familiar name shoppers would remember when planning meals and buying groceries.
- Build preference at the shelf
We focused on recognizable products and clear messaging to help shoppers identify Mamig's and give them a reason to choose it when displayed alongside competing brands.
- Encourage people to ask for Mamig's by name
Giveaways and offers gave audiences a reason to engage with the range and seek it out in stores, with the goal of turning online interest into shopper demand.
Key Takeaway
For retail brands, advertising success is not always measured by online purchases. Building familiarity, trust, and product recognition can support demand where customers actually buy.